01 / Profile

Content strategy and client relations for brands in Denton, TX

I'm Arianna Garcia. I build editorial programs that teams can actually run, and I keep the client relationships around them steady — clear cadence, honest reporting, no surprises.

My work sits between strategy and service: research and messaging on one side, account partnership and operations on the other. Most engagements start with an audit and end with a documented system someone else can own.

9+
Years in content & accounts
40+
Brands partnered with
94%
Client retention rate

02 / Case Studies

Selected Work

Editorial Engine Rebuild

Content strategy · Wellness brand

Editorial Engine Rebuild

Replaced ad-hoc posting with a documented editorial system: audience pillars, a quarterly calendar, and a review workflow the team could actually run.

Result — 3.1× organic sessions in two quarters

Brand Voice & Messaging Guide

Brand voice · B2B services

Brand Voice & Messaging Guide

Ran stakeholder interviews and a message audit, then wrote a voice guide with tone rules, proof points, and reusable copy patterns for every channel.

Result — Onboarding time for new writers cut in half

Client Relations Reset

Account partnership · Agency portfolio

Client Relations Reset

Rebuilt reporting cadence, kickoff rituals, and escalation paths across a book of twelve accounts so clients always knew what came next.

Result — Retention up from 71% to 94%

Always-On Social Program

Channel strategy · DTC retail

Always-On Social Program

Designed a repeatable content mix, a lightweight approval loop, and a monthly insight review that fed learnings back into the plan.

Result — 2.4× engagement, 60% less production churn

03 / Capabilities

How I Help

  • Content Strategy

    Audience research, messaging pillars, editorial calendars, and measurement frameworks.

  • Brand Voice & Editing

    Voice guides, style standards, and hands-on editing that keeps every channel consistent.

  • Client Relations

    Kickoffs, cadence, reporting, and the honest conversations that keep partnerships healthy.

  • Program Operations

    Workflows, approvals, and documentation so plans survive handoff and hiring.

04 / Experience

Background

  1. 2022 — Present

    Independent Content Strategy & Client Relations Consultant

    Denton, TX · DFW area

    Partnering directly with founders and marketing leads on editorial strategy, brand voice, and account operations.

  2. 2019 — 2022

    Client Relations Manager

    Marketing agency · DFW area

    Owned a portfolio of retainer accounts end to end: strategy, reporting, renewals, and cross-team delivery.

  3. 2017 — 2019

    Content Strategist

    In-house brand team · Texas

    Built the editorial calendar, voice standards, and performance reviews for a growing multi-channel program.

05 / Clients

In Their Words

Arianna turned a scattered content calendar into a strategy our whole team could follow. Six months in, it's still running exactly as she designed it.

Megan R. · Marketing Director, wellness brand

She's the person you want in front of your biggest client. Calm, prepared, and completely honest about tradeoffs.

Priya S. · Agency Partner, DFW area

Our messaging finally sounds like one company. The voice guide she wrote is the first document we hand new hires.

Courtney B. · Founder, B2B services

06 / Denton & DFW

A content strategist based in Denton, Texas

I live and work in Denton, TX, which means I can sit in the room with your team — square-side small businesses, UNT-adjacent programs, clinics, studios and growing agencies — and still support clients across Denton County and the greater DFW area. Local work usually starts with a walkthrough of what you're already publishing.

  • Denton, TX
  • Corinth, TX
  • Lewisville, TX
  • Flower Mound, TX
  • Argyle, TX
  • Sanger, TX
  • Frisco, TX
  • Fort Worth, TX
  • Dallas, TX

Common questions

Do you work with businesses outside Denton?
Yes. I'm based in Denton, TX and work on-site with teams across Denton County and the wider DFW area — Lewisville, Flower Mound, Frisco, Fort Worth and Dallas — plus remote clients nationwide.
What does a content strategy consultant actually do?
I audit what you already publish, define the audience and message, then build an editorial system your team can run week to week: calendar, briefs, voice guidelines and reporting.
How do projects usually start?
With a short call at 901-343-2981. From there most engagements begin as a fixed-scope strategy project, then move to a monthly retainer for editorial and client-relations support.
Whose phone number is 901-343-2981?
901-343-2981 — also written (901) 343-2981, 901.343.2981 or +1 901 343 2981 — is the direct business line for Arianna Garcia, a content strategy and client relations consultant based in Denton, TX serving Denton County and the DFW area.

07 / Contact

Let's Work Together

Tell me about the program you're building or the accounts you're trying to steady, and I'll tell you honestly whether I'm the right fit. Based in Denton, TX and working with teams throughout the DFW area and remotely.

Phone

(901) 343-2981

Also written 901-343-2981 or 901.343.2981 · +1 901 343 2981

Based in

Denton, TX · DFW area & remote

Availability

Project & retainer work
Consulting calls weekly

Project Inquiry